As the business world adjusts to new realities and ways working, making the most of every dollar spent now matters more than ever before. To help you maximise the return on your marketing spend we would like to invite you to attend and participate in our live stream Marketing ROI video Q&A series.
On August 28 Which-50 and Marketo will host the first of three special interactive video Q&A for marketers in New Zealand and Australia about how to generate the best return from your marketing technology investments.
More like a TV panel than a traditional webcast, our Marketing ROI show will feature video vox pops from marketing and ecommerce leaders about their own experiences and our panel will respond to these examples drawing on their own insights and experiences.
And of course, audience members can ask their own questions and share their own insights.
In this, the first episode our experts will discuss;
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The new pressures on marketing budgets
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How strategy informs platform selection
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How to make sure your team is equipped to use the tools you provide them
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And how to best measure marketing performance to optimise campaigns and maximise ROI
The event will be streamed live in Australia (AEST) at 10 am and 12 pm in New Zealand on August 28
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Host
Andrew Birmingham
Editor in Chief of Which-50.com
Andrew Birmingham is the Editor in Chief of Which-50.com. He is the former associate publisher of The Australian Financial Review
Nicole McInnes
Director, Marketing & Commercial
Weight Watchers
Nicole is a unique marketing leader, bringing a deep passion for technology and human behaviour to every customer interaction. Director of Marketing and Commercial at WW ANZ (formerly weight watchers), Nicole is tasked with amplifying the WW vision "To inspire healthy habits for life" and grow the global brand locally to ensure more Aussies and Kiwis are reaping the benefits of the wellness and healthy habits the WW experience brings.
Steffen Daleng
Chief Marketing Officer
Booktopia
Steffen serves as Chief Marketing Officer at Booktopia. The Telstra People's Choice Winner, and Bookstore of the year 2019. Booktopia is a pure play online retailer selling an item every 6 seconds and shipping more than 5 million units a year. While Booktopia is a 15-year-old Australian startup success story, the team is now 250 people strong and in double-digit revenue growth.
