The Marketing ROI Show - Episode Two

Join us - and your marketing leadership peers - for a deep dive discussion into sales and marketing alignment, skills and capabilities and measuring performance in the second episode of The Marketing ROI Show, brought to you by Which-50 and Marketo.


This unique streaming series is designed to help you maximise the return on your marketing spend


The show will stream live on and will be available on demand shortly afterward.


Our guests include;


  • Caroline Francis, Chief Marketing Officer, Rocos

  • Rob Pardini, Managing Partner, WPP AUNZ Analytics

  • Anna Russell, Data Scientist, Polynomial


More like a TV panel than a traditional webcast, our Marketing ROI show will feature marketing, sales, technology and analytics leaders who will share their own experiences in a series of video vignettes, then respond to your questions at the end of the episode.


Our experts will discuss;


  • Marketing and Sales alignment, 

  • Staff and partner capabilities

  • Measuring ROI in detail


​​The event will be streamed live in Australia (AEST) at 10 am and 12 pm in New Zealand on September 15. Register Today for your chance to participate in the discussion.

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Andrew Birmingham

Editor in Chief of Which-50.com

Andrew Birmingham is the Editor in Chief of Which-50.com. He is the former associate publisher of The Australian Financial Review  


Caroline Francis

Chief Marketing Officer


 Caroline is a senior marketing professional with 20+ years experience working with some of the largest B2B tech companies around the world. A founding member of the NZ Tech Marketers Group, Caroline is the Chief Marketing Officer of Rocos, a Robot Operations Platform transforming physical automation processes with robotics. Working with her team of marketing experts, Caroline helps Rocos to tell their authentic story in appealing to new audiences and generating new streams of revenue.


Rob Pardini

Managing Partner

WPP AUNZ Analytics

Rob is an expert on data strategy and how to unlock competitive advantage through data. As Managing Partner for WPP AUNZ Analytics, he leads a team of data and analytics practitioners that deliver data strategy, segmentation, data mining, forecasting, predictive analytics, machine learning, ROI modelling and attribution solutions to many of Australia’s most data rich businesses.


Anna Russell

Data Scientist


Anna Russell is a data scientist and founder of Polynomial, a consultancy that helps forward-thinking brands find meaning and value in data. Before starting Polynomial, Anna spent a decade in research, analytics and management consulting, working with clients in the financial services, technology and media sectors.