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The Marketing ROI Show - Episode Three

You can now watch the final episode of The Marketing ROI Show, brought to you by Which-50 and Marketo. This unique streaming series is designed to help you maximise the return on your marketing spend.

As we have been preparing the series, and during the live presentations, we have also been collecting your feedback and your questions. In this episode, we focus exclusively on answering the issues of measurement and metrics.

Join me in conversation with Kevin Wordon, Head of Customer Strategy at Adobe, as we address these questions:

  • What are the kinds of metrics you can use to track how well you are acquiring and retaining customers?

  • What are the key metrics you need to track and understand in order to ensure you are maximising conversion?

  • What do marketers find most challenging about cross-channel marketing?

  • What are the most common gaps you will encounter as you try to build a complete view of the customer?

  • How do you measure annual marketing effort cost, and how can this metric be used?

  • What is the best way to optimise and understand third-party marketing spend?

  • How can analytics help you to determine the most valuable marketing channels?

  • What are the essential characteristics of systems that genuinely help you to optimise your campaigns?

  • How can you achieve faster sales outcomes?

  • How can you identify high-value customers and determine the lifetime value of a customer?

 

Register today and watch Episode 3 of The Marketing ROI Show!

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Host

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Andrew Birmingham

Editor in Chief

WHICH-50.COM

Andrew Birmingham is the Editor in Chief of Which-50.com. He is the former associate publisher of The Australian Financial Review  

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Kevin Wordon

Head of Customer Strategy

ADOBE

Kevin Wordon is the Head of Customer Strategy, with a focus on
marketing automation and commerce across the APAC Region.

 

Kevin hasheld a number of high profile leadership roles in marketing, digital, IT, technology and customer experience across world renowned
organisations including Retail Food Group, Flight Centre Travel Group,
City Beach, Eagle Boys Pizza, Westfield and Macquarie Leisure.

Panelist